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Three Changes That Will Drastically Increase Your Room Rates

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Are you looking to make the most of this year’s peak season? Improve your bottom line by following the suggestions below to improve your room rates and guest satisfaction.

Evaluate Your Amenities

According to the U.S. Census, Millennials have surpassed Baby Boomers as the largest living generation. Your hotel’s amenities need to reflect this change and accommodate the needs of Millennials. This means better bandwidth for a strong internet connection, multiple power outlets in the common areas optimizing for socialization, and avoid a dated look in your furnishings.

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How do you accomplish these goals with a limited budget?

With more and more liquidators using the Internet to market their goods globally, it’s becoming easier and easier to find quality pre-owned technology and furniture inventory at dramatically reduced prices. It’s not unusual to save 60-80% versus new. When working with liquidators, always check their website for testimonials and years in business.

Put Your Best Foot Forward

It doesn’t matter how many great qualities your hotel may have if nobody knows about them. Use the power of social media to effectively market your hotel. Make sure you brand your hotel as the hotel that is all about their guests. Encourage guests to take pictures on your property and share them on your social media pages.

Optimize Your Lobby For Socialization

Ensure your guest experience is memorable by providing opportunities for socialization. Don’t force your guests to sit next to each other on a couch, use comfortable, upholstered chairs to avoid awkwardness. Make sure your seating options are also inviting.

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Cleanliness Is Key

Nothing destroys a hotel review like lack of cleanliness. Avoid negative feedback by hiring a well-trained, experienced pro as your Head of Housekeeping. Provide your housekeeping staff with a checklist of areas to clean including under the beds, on the headboards, and behind the showers.

By implementing these three changes, you can take your guest experience to another level. Be sure to print or bookmark this blog post for future reference. If you’ve implemented any changes that helped increase your room rates, please share them below.

How to Stretch Your Furniture Budget During the Off-Season

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The off-season is the ideal time for hotel owners to renovate their facilities and be up to par for the next high season. Please keep the following suggested tips in mind when deciding how to stretch your renovation budget.

Assess your online reviews on websites such as TripAdvisor and Google. Often, poor reviews from customers are due to outdated, uncomfortable, and/or worn-down furniture. Having the right furniture that fits your guests’ needs will play a major role in their satisfaction.

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How can you deliver the best possible furniture for your guests and keep expenditures within a tight budget? The answer is simple: quality, pre-owned furniture. Look for furniture pieces from 4 & 5-star hotels being sold by reputable hotel furniture liquidators with good references and strong shipping experience.

Keep in mind that hotel liquidators focus on selling their inventory before it reaches their warehouses to minimize storage costs, so the best room packages will often sell out quickly. Act with a sense of urgency in your decision making when you see a room package that is a good fit with your needs.

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You can also restore individual pieces in your hotel rooms that will have a large impact on your guests with only a minor expense. Furniture restoration can save you money and give new life to tired looking furniture. Restoration is also an eco-friendly option that will appeal to today’s hotel guests who are environmentally-conscious.

Furniture restoration companies can efficiently and cost effectively remove blemishes, scratches, chips and stains from case goods. Their efforts can revive and extend the life of your existing furniture, saving you cash that can then be used in other areas of your hotel.

To be as efficient as possible, look for hotel furniture liquidators that also offer furniture restoration services. That way the change out of some pieces of furniture and the restoration of other pieces can be done simultaneously to reduce the number of days your rooms are out of service.