Are you looking to make the most of this year’s peak season? Improve your bottom line by following the suggestions below to improve your room rates and guest satisfaction.
Evaluate Your Amenities
According to the U.S. Census, Millennials have surpassed Baby Boomers as the largest living generation. Your hotel’s amenities need to reflect this change and accommodate the needs of Millennials. This means better bandwidth for a strong internet connection, multiple power outlets in the common areas optimizing for socialization, and avoid a dated look in your furnishings.
How do you accomplish these goals with a limited budget?
With more and more liquidators using the Internet to market their goods globally, it’s becoming easier and easier to find quality pre-owned technology and furniture inventory at dramatically reduced prices. It’s not unusual to save 60-80% versus new. When working with liquidators, always check their website for testimonials and years in business.
Put Your Best Foot Forward
It doesn’t matter how many great qualities your hotel may have if nobody knows about them. Use the power of social media to effectively market your hotel. Make sure you brand your hotel as the hotel that is all about their guests. Encourage guests to take pictures on your property and share them on your social media pages.
Optimize Your Lobby For Socialization
Ensure your guest experience is memorable by providing opportunities for socialization. Don’t force your guests to sit next to each other on a couch, use comfortable, upholstered chairs to avoid awkwardness. Make sure your seating options are also inviting.
Cleanliness Is Key
Nothing destroys a hotel review like lack of cleanliness. Avoid negative feedback by hiring a well-trained, experienced pro as your Head of Housekeeping. Provide your housekeeping staff with a checklist of areas to clean including under the beds, on the headboards, and behind the showers.
By implementing these three changes, you can take your guest experience to another level. Be sure to print or bookmark this blog post for future reference. If you’ve implemented any changes that helped increase your room rates, please share them below.